A website operates as a company’s online storefront, and like a traditional storefront, it must be friendly, accessible and simple to use. Usability of the website enters into the spotlight here
A potential customer makes an instant decision about the business when they visit your website.
Consider the last time you visited a website that took a long time to load or was challenging to use. How did it affect how you felt?
Customers are more likely to trust your company when a website is simple to use and offers clear, straightforward details.
Providing clear and concise information to customers can reduce the cost of customer support by providing clear and concise information
A website that provides a seamless user experience can be an effective tool for fostering repeat business.
An unclear or challenging checkout experience is one of the leading causes of cart abandonment.