Using sites like Forbes, Business Insider, celebritynetworth.com and others, we've compiled a list of the ten richest YouTubers in 2023, along with their follower counts, net worth, and yearly earnings. Only individuals who develop and appear in their own work have been considered. Channel owners such as Jay Jeon, who is worth over $460 million and controls the hugely successful kid's entertainment channel CocoMelon, have been excluded.
Channel - MrBeast Channel URL - https://www.youtube.com/@MrBeast Subscribers - 215 million Est. Net Worth - $100–500 million** Est. 2023 Income - $82 million
1
SOURCES: Business Insider, Forbes, CelebrityNetWorth and others * The reported figures vary greatly. ** Donaldson wishes to be valued at $1 billion.
Channel - jeffreestar Channel URL - https://www.youtube.com/@jeffreestar Subscribers - 15.8 million Est. Net Worth - $200 million Est. 2023 Income - $16–20 million*
2
SOURCES: Business Insider, Forbes, CelebrityNetWorth and others * The reported figures vary greatly. ** Donaldson wishes to be valued at $1 billion.
Channel - Like Nastya Channel URL - https://www.youtube.com/@LikeNastyaofficial Subscribers - 110.0 million Est. Net Worth - $20–160 million* Est. 2023 Income - $22 million
3
SOURCES: Business Insider, Forbes, CelebrityNetWorth and others * The reported figures vary greatly. ** Donaldson wishes to be valued at $1 billion.
Channel - Ryan’s World Channel URL - https://www.youtube.com/@RyansWorld Subscribers - 35.9 million Est. Net Worth - $100 million Est. 2023 Income - $35 million
4
SOURCES: Business Insider, Forbes, CelebrityNetWorth and others * The reported figures vary greatly. ** Donaldson wishes to be valued at $1 billion.
Channel - Vlad and Niki Channel URL - https://www.youtube.com/@VladandNiki Subscribers - 105 million Est. Net Worth - $90–130 million* Est. 2023 Income - $45–60 million*
5
SOURCES: Business Insider, Forbes, CelebrityNetWorth and others * The reported figures vary greatly. ** Donaldson wishes to be valued at $1 billion.
Channel - Logan Paul Channel URL - https://www.youtube.com/@loganpaulvlogs Subscribers - 23.6 million Est. Net Worth - $75 million Est. 2023 Income - $21 million*
6
SOURCES: Business Insider, Forbes, CelebrityNetWorth and others * The reported figures vary greatly. ** Donaldson wishes to be valued at $1 billion.
Channel - Jake Paul Channel URL - https://www.youtube.com/@jakepaul Subscribers - 20.5 million Est. Net Worth - $60–80 million Est. 2023 Income - $34 million
7
SOURCES: Business Insider, Forbes, CelebrityNetWorth and others * The reported figures vary greatly. ** Donaldson wishes to be valued at $1 billion.
Channel - PewDiePie Channel URL - https://www.youtube.com/@PewDiePie Subscribers - 111.0 million Est. Net Worth - $40 million Est. 2023 Income - $7 million
8
SOURCES: Business Insider, Forbes, CelebrityNetWorth and others * The reported figures vary greatly. ** Donaldson wishes to be valued at $1 billion.
Channel - Ninja Channel URL - https://www.youtube.com/@Ninja Subscribers - 23.8 million Est. Net Worth - $40 million Est. 2023 Income - $10 million
9
SOURCES: Business Insider, Forbes, CelebrityNetWorth and others * The reported figures vary greatly. ** Donaldson wishes to be valued at $1 billion.
Channel - Markiplier Channel URL - https://www.youtube.com/@markiplier Subscribers - 35.9 million Est. Net Worth - $35–45 million* Est. 2023 Income - $30 million
10
SOURCES: Business Insider, Forbes, CelebrityNetWorth and others * The reported figures vary greatly. ** Donaldson wishes to be valued at $1 billion.
While the net worth estimates for the richest YouTubers vary, one thing is certain. They become multi-millionaires as a consequence of a combination of high-quality content, a loyal audience, and astute monetization strategies. Many have created their own businesses, opened new channels, and obtained huge brand partnerships.