How to Build a Social Media App Like Ownmates?

Social media connects people from all over the world and has become an essential part of our lives in the present day. Even though Facebook, Instagram, and Twitter are the industry leaders, there is still space for modern social media apps that target particular markets or have distinctive features. Ownmates is a social networking startup that has gained a lot of attention for its unique way of encouraging deep connections between people who share similar interests. You’re in the right place if Ownmates excites you and you want to take a similar path by developing your own social media app. We’ll go into the detailed process of creating a social media app like Ownmates in this extensive guide.

Understanding Ownmates: A Blueprint for Success

Understanding Ownmates and what makes it unique from other social media platforms is essential before looking into the technical aspects of app development. Ownmates takes great satisfaction in being a platform that encourages genuine connections based on common values, interests, and pastimes. Ownmates places a higher value on meaningful connections and high-quality interactions than traditional social networks, which are primarily concerned with gaining followers or likes.

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Market Research: Identifying Your Target Audience

Complete market research is the first step towards any successful app. Determine who your target market is and get to know their requirements, preferences, and problems. Examine current social media platforms to find market gaps that your app can potentially close. Use focus groups, interviews, and surveys to get insightful feedback straight from your prospective users.

Defining Your Unique Value Proposition

It’s time to establish your app’s unique selling proposition after you’ve determined who your target market is. What separates your social media app from the others? Is it a unique feature, a specialised focus, or a creative method of promoting community? Ownmates set itself apart by highlighting deep relationships over brief trading platforms. Describe the unique features of your app and how it meets the needs of the people who will be using it.

Planning and Prototyping: Mapping Out Your App’s Features

It’s time to start organising the features and functionalities of your app now that you have a solid understanding on your target market and value proposition. Make an extensive user journey map that covers everything from profile creation and registration to communication and content sharing. Think about features like messaging services, interest-based communities, customised user profiles, and content discovery algorithms.

Choosing the Right Technology Stack

Choosing the appropriate technology stack is essential to your social media app’s success. When selecting programming languages, frameworks, and third-party services, take into consideration factors like development time, security, and scalability. React Native or Flutter for cross-platform mobile development, Node.js or Django for backend development, and AWS or Google Cloud for hosting and storage are popular options for developing social media apps.

User Interface and User Experience Design

Engaging users and maintaining their interest require a fluid user interface (UI) and an intuitive user experience (UX). Collaborate closely with UI/UX designers to develop an attractive and simple to use interface that matches the brand identity of your app. To guarantee a smooth and enjoyable user experience, pay close attention to the navigation, layout, colour scheme, and interactive elements.

Development and Testing: Bringing Your App to Life

After the design stage is over, it’s time to develop and test your app to make it functional. To improve workflow and efficiently monitor progress, break up the development process into sprints or repetitions. Work closely with developers to guarantee that the features of the app are implemented according with the design guidelines. Before releasing the app, thoroughly test it to find and address any bugs or performance problems.

Launch and Marketing Strategy

Just getting your social media app launched is the first step in your journey. Create an extensive advertising strategy to create excitement and generate users to your platform. Use influencer relationships, content marketing, and social media to connect with and motivate your target market to download and use your app. To encourage sign-ups and engagement, think about providing rewards for early adopters or exclusive features.

User Feedback and Iteration

To improve your app and user experience over time, pay attention to what your users have to say and collect their feedback. Track metrics related to user engagement, get comments via reviews and surveys, and rank feature requests according to user demand. To maintain users’ interest and satisfaction, modify your app frequently by adding new features and updates.

Monetization Strategies

Rxplore monetization techniques to make money using your social media application. Think about choices like sponsored content, in-app purchases, premium subscriptions, in-app advertising, or virtual goods and gifts. Make sure the monetization strategies you choose improve rather than reduce the user experience by matching your app’s value proposition and user base.

Expanding on Key Steps:

1. Market Research:

Competitive Analysis: Examine the strengths and weaknesses of existing social media platforms. Identify opportunities for differentiation.

User Surveys and Feedback: To learn about the preferences and problems of your target audience, get direct feedback.

Trend Analysis: Keep up with the latest developments in technology and social media to guide your app development approach.

2. Defining Your Unique Value Proposition:

Helping Users: Make sure your app solves problems or meets needs for the people who will use it.

Telling Your Story: Create a strong brand story that shows why your app is special.

3. Planning and Testing Ideas:

Choosing Important Features: Decide what parts of your app are most important.

Sketching and Testing: Draw out ideas and try them to see what works best.

Getting Feedback: Ask people what they think of your ideas so you can make them better.

4. Picking the Right Tech:

Growing and Working Well: Use technology that can handle lots of users and keep working fast.

Staying Safe: Make sure your app keeps people’s information safe.

Being Flexible: Use technology that lets you change and improve your app quickly.

5. Making it Easy to Use:

For Everyone: Design your app so anyone can use it, no matter what.

Looking the Same: Keep your app’s style and message consistent.

Testing with Real People: Try out your app with real users to fix any problems.

6. Building and Testing:

Working Together: Work on your app a little bit at a time, and check in with each other often.

Testing Automatically: Use tools that check your app works correctly without needing a person to do it.

Updating Easily: Make it easy to put new things in your app and share them with people.

7. Getting Ready to Launch:

Creating Hype: Get people excited about your app before it’s ready.

Getting Seen: Make sure people can find your app when they look for it.

Building a Community: Make a group of people who love your app and share it with others.

8. Listening to Users:

Getting Feedback: Give people lots of ways to tell you what they think of your app.

Watching How People Use It: Keep an eye on how people use your app so you can make it better.

Changing and Growing: Keep updating your app to make it better based on what people say.

9. Making Money:

Some Free, Some Paid: Offer parts of your app for free, but charge for extra things.

Showing Ads: Put ads in your app to make money.

Selling Stuff: Let people buy things through your app to make money.

Scaling Your Social Media App:

10. Scalability and Performance Optimization:

Cloud Infrastructure: Use cloud computing platforms like AWS, Google Cloud, or Azure to dynamically scale the infrastructure of your application in response to demand.

Load Balancing: Several servers or instances should share incoming traffic in order to guarantee optimum performance and dependability.

Caching and Content Delivery Networks (CDNs): To lower latency and increase the speed at which content is delivered to users worldwide, implement caching mechanisms and make use of CDNs.

11. Community Management and Moderation:

Community Guidelines: Provide clear rules and regulations to control user conduct and content control on your site.

Moderation Tools: Give moderators strong tools and algorithms so they can recognise and properly handle offensive or inappropriate content.

User Reporting: Enable users to report violations of community guidelines, and put in place procedures for quickly reviewing and handling reports.

Enhancing User Engagement:

12. Personalization and Recommendation Algorithms:

Machine Learning and AI: Deliver customised suggestions and content by using machine learning algorithms to analyse user data and behaviour patterns.

Contextual Insights: To improve user experience and engagement, make use of contextual data like location, interests, and social connections.

13. Interactive Features and Gamification:

Interactive Polls and Quizzes: Include interactive features like surveys, tests, and challenges to motivate users to participate and promote community involvement.

Reward Systems: Use gamification techniques to encourage users to interact with your app and submit worthwhile content. Examples of these include badges, points, and virtual rewards.

Expanding Your Revenue Streams:

14. Diversifying Monetization Channels:

Subscription Models: Provide users who choose paid memberships with tier-based subscription plans that include premium features, ad-free experiences, or exclusive content.

Branded Content and Partnerships: Work together with influencers and brands to develop affiliate marketing campaigns, branded experiences, and sponsored content for your app.

In-App Purchases and Virtual Goods: Introduce in-app purchases, digital goods, or virtual currency to improve user experience and generate extra income.

15. Data Monetization and Insights:

Data Analytics and Insights: Gather and examine user data to identify important patterns and insights that can be made money from through data licencing agreements, targeted advertising, or market research.

Privacy and Consent: To keep your audience trusting and transparent, make sure you follow by data privacy laws and get user consent for data collection and usage.

Nurturing a Sustainable Ecosystem:

16. Social Impact and Responsibility:

Community Engagement: Encourage civic involvement and a sense of social responsibility in your users by supporting projects that are driven by the community, charities, or social causes.

Digital Wellbeing: Encourage responsible use of your app and the development of healthy digital habits by including features like screen time management tools, notification controls, and mindfulness exercises.

17. Continuous Innovation and Evolution:

R&D and Product Innovation: In order to stay on top of new developments in social media and mobile app development, set aside funds for research and development.

User-Centric Design Thinking: Establish an innovative and experimental culture that puts an emphasis on iterative design, user feedback, and continuous improvement.

Why To Build A Social Media App like Ownmates?

The emergence of social media platforms has transformed online connections, communication, and engagement in today’s digital world. But even with the wide variety of social networks out there, there is a rising need for platforms that put real-time communication, deep connections, and common interests first. Developing a social media application such as Ownmates offers a strong chance to fulfil this demand and carve out a specific market niche.

Ownmates sets itself apart by encouraging real relationships based on shared values, interests, and hobbies as opposed to just emphasising numbers like follows or likes. You can attract users who want more meaningful connections in their online communities by developing a platform that values quality over quantity.

Furthermore, Ownmates offers a useful substitute for established social media networks, which are frequently blamed for encouraging division, toxicity, and false information. You can help create a more constructive and healthy online ecosystem by encouraging an environment where users can interact with like-minded people in a polite and inclusive way.

Constructing a social media application such as Ownmates presents interesting commercial prospects. Users and advertisers can benefit from your innovative features, specific experiences, and focused advertising solutions, all of which can create new revenue streams.

Developing a social media app such as Ownmates enables you to take advantage of new trends and technologies to produce an advanced platform that attracts to users in the modern era. The opportunities for innovation are endless, whether it’s incorporating augmented reality (AR) features, putting artificial intelligence (AI) to use in recommendation algorithms, or investigating the possibilities of blockchain technology for user authentication and data privacy.

Building a social media app like Ownmates is ultimately about empowering communities, fostering real connections, and improving user lives—not just about providing another platform for online interacting with others. A social networking platform that stands out in a crowded market and meaningfully improves the lives of its users can be made by building on Ownmates’ success and refining its core values of authenticity, diversity, and community building.

How Much Does it Cost to Build a Social Media App like Ownmates?

Determining the cost of building a social media app like Ownmates involves various factors, including the app’s features, complexity, design, development time, and the team’s hourly rates. Here’s a breakdown of the key cost considerations:

1. Feature Set:

User Profiles: Including registration, profile creation, and customization options.

Content Sharing: Enable users to post text, photos, videos, and other multimedia content.

Community Building: Create and join interest-based groups or communities.

Messaging: Implement real-time chat functionality for private and group conversations.

Content Discovery: Develop algorithms for personalized content recommendations and discovery.

Notifications: Push notifications to keep users engaged and informed about updates and activities.

Security Features: Ensure data encryption, user authentication, and protection against cyber threats.

2. Platform Compatibility:

iOS, Android, or Cross-Platform: Make a decision on whether to use cross-platform development with frameworks like React Native or Flutter, or to create separate native apps for iOS and Android.

3. Design and User Experience:

UI/UX Design: To develop an interface that is both visually appealing and intuitive, and that fits the needs of both your target audience and your brand, consider investing in professional design services.

4. Development Resources:

Development Team: The amount of money you spend on development will depend on the size and experience of your team. Project managers, developers, designers, and QA testers are all included in this.

Location: The hourly rate varies based on where your development team is located. In comparison to nations with lower labour costs, like Eastern Europe, Asia, or Latin America, rates may be higher in areas with higher cost of living, like North America and Western Europe.

5. Infrastructure and Hosting:

Cloud Services:

Allocate funds for cloud infrastructure expenses related to data transfer, hosting, and storage. Companies that target to app development needs, such as AWS, Google Cloud, or Microsoft Azure, offer scalable solutions.

6. Testing and Quality Assurance:

Testing: Set aside funds for quality control and testing in order to find and address bugs, guarantee platform and device compatibility, and enhance performance.

User Feedback: Take user feedback into account and modify features and design based on feedback from users and testing outcomes.

7. Maintenance and Support:

Ongoing Maintenance: After launch, account for continuing maintenance and support expenses for updates, security patches, bug fixes, and feature improvements.

8. Marketing and Promotion:

User Acquisition: Allocate a budget for marketing and promotion in order to attract users to your app via influencer relationships, app store optimisation, social media advertising, and content marketing.

9. Legal and Compliance:

Legal Considerations: Budget for legal fees associated with developing apps, such as those associated with terms of service, licence agreements, privacy policies, and adhering to data protection laws like the CCPA or GDPR.

10. Contingency:

Contingency Fund: Allocate a reserve for unexpected expenses or modifications to the project’s scope that may occur during the development phase.

How can GMTA Software Solutions Help you to Build a Social Media App like Ownmates?

Partnering with GMTA Software Solutions can streamline the process of building a social media app like Ownmates, offering expertise, experience, and a comprehensive suite of services tailored to your project’s needs. Here’s how GMTA Software Solutions can assist you:

1. Expertise in Social Media App Development:

Specialized Knowledge: A group of seasoned developers at GMTA Software Solutions have built many social media apps, including community-based websites like Ownmates.

Technological Proficiency: Because our developers are skilled in so many different technologies, frameworks, and programming languages, we can build feature-rich, scalable, and durable applications that satisfy your requirements.

2. Customized Solutions for Your Business Goals:

Tailored Approach: Since every project is different, we approach app development individually, working closely with you to understand your target market, business objectives, and app vision.

Strategic Planning: In order to guarantee that your app is developed on schedule and within budget, our team collaborates with you to create a thorough project roadmap that includes important deadlines, deliverables, and milestones.

3. Design and User Experience Excellence:

UI/UX Design: GMTA Software Solutions places a high value on user-centric design, producing visually appealing and intuitive user interfaces that increase user satisfaction and engagement.

Prototyping and Iteration: Before implementing the app fully, we use an iterative design process that incorporates testing and user feedback to improve the usability and design of the app.

4. Agile Development Methodology:

Agile Framework: Because our development process is built on agile principles, it can be flexible, adaptive, and continuously improved upon over the course of a project.

Sprint-based Development: To guarantee alignment with your vision and goals, we break the development process down into manageable sprints. At each stage, we deliver incremental updates and request feedback.

5. Quality Assurance and Testing:

Comprehensive Testing: Before launching, GMTA Software Solutions performs thorough testing and quality assurance procedures to find and fix any bugs, problems, or performance issues.

Device and Platform Compatibility: To provide a smooth user experience across platforms, we make sure your app is compatible with a wide range of devices, operating systems, and screen sizes.

6. Post-Launch Support and Maintenance:

Continuous Support: After your app launches, our collaboration doesn’t end; we offer continuing support and maintenance services to take care of any problems, apply updates, and guarantee your app’s long-term success.

Scalability Planning: We help you in making future growth and scalability plans so that, as your user base expands, your app can handle higher user loads and feature additions.

7. Transparent Communication and Collaboration:

Open Communication: Throughout the development process, GMTA Software Solutions keeps lines of communication open and transparent, updating you on developments, milestones, and any decisions or challenges that may come up.

Collaborative Partnership: We work closely with our clients, seeing them as partners, to realise your vision and achieve your business goals by utilising our resources and expertise.


Creating a social media app like Ownmates requires a multidimensional strategy that includes careful planning, strategic execution, and utilising the appropriate knowledge and resources. By recruiting GMTA Software Solutions as your partner, you can guarantee the successful execution of your idea, optimise the development process, and take advantage of innovative opportunities. In order to bring your app to life and leave a lasting impression in the competitive environment of social networking, GMTA offers a full range of services, from professional advice on social media app development to customised solutions for your company’s objectives.