How to Build a Price Comparison Website: A Step By Step Guide

Build a Price Comparison Website

Creating a price comparison website may not be as challenging as you think. It primarily entails having a robust Content Management System (CMS) and expertise in configuring price comparison tables, reviews, and product ratings. 

Once you possess these essentials, you’re on your way to building a successful website.

One of the most straightforward methods to initiate such a project is through WordPress. 

Utilizing suitable plugins, you can effortlessly develop captivating price comparison tables that assist users in selecting the most suitable product for their needs. When executed effectively, this can result in earning affiliate commissions.

Steps to Build a Price Comparison Website

In this blog, we will walk you through the fundamental steps of creating a price comparison website

When you encounter steps that involve additional setup, we will provide links to relevant guides that will explain the necessary procedures. 

For the time being, let’s direct our attention to exploring specific niches.

Step 1: Identify a Product Niche with Affiliate Potential 

A “niche” refers to the specific category of products you intend to focus on. Many successful price comparison websites narrow their focus to a particular niche as it allows them to delve deeper and demonstrate expertise.

By exclusively comparing products within a specific category, you acquire comprehensive knowledge about them. This expertise is crucial, as customers rely on guidance to make informed purchasing decisions.

When selecting a niche, two primary factors should influence your decision: your level of knowledge in that area and the potential for monetization.

Affiliate marketing stands out as the most effective means of monetizing a price comparison website. As an affiliate, you can earn a fixed fee or a percentage of every sale generated through your website.

Amazon Affiliates is renowned as the world’s most popular affiliate program, given its extensive range of products. 

However, you can also explore affiliate programs offered by specific sellers, which often offer more generous compensation than Amazon. Ultimately, your choice hinges on the specific product niche you opt for.

Step 2: Secure a Domain Name and Set Up Hosting

This step can be one of the most enjoyable aspects of launching a new website. Registering a domain involves brainstorming name ideas and checking their availability. 

Many individuals dedicate a significant amount of time searching for the perfect domain name. However, considering that you’re creating a price comparison site, your best approach is to select a name closely related to the specific product niche you intend to target. 

If you require assistance generating ideas, we recommend utilizing a domain name generator.

Once you’ve successfully registered your desired domain name, it’s time to focus on hosting. For a price comparison website, we suggest opting for managed WordPress hosting

This choice allows you to concentrate on website growth without being burdened by the minutiae of maintenance tasks.

Step 3: Configure WordPress and Select a Theme

Setting up WordPress is a straightforward process. Depending on your web hosting provider, WordPress may come pre-installed on your website, making it even easier.

If WordPress is pre-installed, your primary focus should be on becoming proficient in using the Content Management System (CMS). This entails tasks such as creating pages and posts, installing plugins, and making theme selections.

Choosing the right theme is arguably one of the most critical decisions when launching a new website. Your theme should align with the specific niche you intend to target. 

Fortunately, there’s an abundance of WordPress themes available, ranging from free to premium options. The WordPress repository offers a vast array of choices, and it would take an eternity to explore them all.

As you embark on the journey of launching your new website, our suggestion is to begin with a free theme. Once your price comparison site begins generating income, you can contemplate transitioning to a premium theme if you deem it essential.

Step 4: Incorporate Price Comparison Tables

A pivotal aspect of mastering the art of constructing a price comparison website is mastering the creation of tables. 

When you observe some of your preferred websites that present various plans or multiple products, you’ll notice that price comparison tables can be remarkably comprehensive. These tables aren’t your ordinary ones; they must be designed in a way that allows for a visual assessment of multiple products against each other, aiding customers in making informed purchase choices.

Within WordPress, numerous plugins can assist in crafting these price comparison tables. However, we endorse the use of Otter Blocks because it seamlessly integrates with the Block Editor. 

Otter Blocks provides an array of pricing table designs that you can tailor to suit your product comparisons. Every element within these blocks can be fully personalized, and the addition of new products is as easy as duplicating existing columns.

These tables can be customized to include product images and any other crucial information. 

The key consideration here is that customers should have the ability to compare product features easily, facilitating swift purchase decisions.

Step 5: Incorporate Reviews and Ratings

While tables are the core component of price comparison websites, they are not the sole elements that play a role in persuading users to make a purchase. 

It’s also essential to present reviews and ratings to assist users in determining the product that best aligns with their requirements.

Many customers appreciate comprehensive reviews that cover every possible aspect of a product. Others may prefer to read brief review posts and dive straight into product ratings.

If you choose to use Otter Blocks, you can utilize the Product Review block.This block offers full customization options, enabling you to include pros and cons according to your preferences and determine which aspects of a product to rate. 

Furthermore, you can incorporate multiple purchase buttons within each block, allowing you to promote various stores with which you have affiliate agreements.

Remember that the review block is designed for reviews authored by you, the website owner, and is not intended for collecting reviews from customers or users. 

If you’re seeking such functionality, we recommend exploring our other post, which highlights some of the best review plugins available.


Establishing a website with the primary aim of directing sales to third-party retailers entails substantial effort. Extensive research is imperative to uncover the most lucrative deals and to gain insights into which products would be most beneficial to recommend to users.

Ultimately, the site’s success hinges on its credibility and how efficiently it enables users to pinpoint the optimal choice for their needs.

If you are contemplating the development of a price comparison site, consider GMTA Software Solutions as your partner to bring your envisioned price comparison website to life.

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