How to Publish an App to the App Store?

App to the App Store

Ever used a mobile application? It’s almost impossible that you haven’t. Nowadays you see all sorts of mobile apps. You can talk to them, have fun, and keep healthy with their aid. The Apple App Store is one of the finest sites for app authors to showcase their work to millions. The app store has a massive reach that the app developers can leverage to generate money.

However, the App Store requires multiple processes before adding an app. You must meticulously design, construct, test, and build your app while obeying Apple’s rigorous regulations. Enhance the app’s performance, functionality, and user interface to enhance the user experience and raise its success. You must know Apple’s rules, standards, best practices, and how to develop your app. App content, revenue, and compliance with laws and regulations come under this.

Through this blog, we will outline a detailed publish roadmap for your app on the App Store. Our roadmap includes app preparation, submission for review and post-release strategies. By putting this into practice and efficiently utilizing the variety of available sources, you can go through the challenging ecosystem adequately and with the belief of success for your app. So, let’s get started!

Also Read: How Much Does It Cost to Make an App on the App Store?

How much does it cost to publish an app on apple store

Putting your software on the Apple software Store costs upfront and over time. You need these costs to budget and plan app sales and development. Below are some Apple App Store app prices. Costs depend on app complexity, design, and update frequency.

Apple Developer Program Membership

Putting applications on the App Store requires Apple Developer status. This program offers individual and corporate registrations. Individual and organizational accounts cost $99 and $299, respectively. This charge allows you to manage app listings, statistics, and more using Apple App Store Connect.

App Development Costs

App expenses depend on how hard it is to produce, what features it requires, how much design work is needed, and how much developers charge per hour. Make the app yourself—what may cost you? Xcode and any third-party libraries or services you add to your app are the main things that may. You must budget for an individual or development team’s effort. Depending on the task, this might cost a few thousand to tens of thousands.

App Store Optimization (ASO)

Apple doesn’t charge for software Store Optimization (ASO), which might make your software more accessible to discover in the App Store. ASO lets you update your app’s title, keywords, description, image, photos, and demo videos to boost search rankings and user acquisition. You may invest marketing money on ASO tools, services, or experts to improve your app.

App Review Guidelines Compliance

Your app must fulfill Apple’s App Store Review Guidelines to be accepted. Following these criteria is free, but if you don’t, your app might be rejected or removed from the App Store, wasting time and money. To avoid issues during app review, learn and understand Apple’s regulations when making the app.

Fixing and adding

After publishing to the program Store, your program must be updated, corrected, and usable. Thus, they may correct issues, add features, speed up the app, and ensure it works with the latest iOS devices and versions. Changes and upkeep costs different based on the quantity of effort. You must prepare for these continuing charges to keep your site working and your users pleased.

The cost of putting a program in the Apple program store depends on the development technique, complexity, and frequency of updates. Consider the cost of joining the Apple Developer Program, creating an app, ASO, and frequent updates. Be aware of and budget for these charges. This will simplify app release and boost App Store performance.

Also Read: How Much Does It Cost to Make an App for Business in 2024?

Submitting an iOS App to the App Store

Your iOS software has to be in the software Store to reach millions of consumers worldwide. Apple’s rigorous review process ensures app safety and quality. The application procedure is enjoyable and challenging.

1. Preparation

Before embarking on a submission process, preparatory works should be thoughtfully contemplated. This includes ensuring that your app does not violate Apple’s policies and technical standards, getting a developer’s account and certificate, and all the items required for your app listing.

2. App Development:

Offering an irresistible and high-quality iOS app is the key to attracting Apple Store users. Concentrate on providing a smooth user interface experience and labor and using tools to improve performance and integrate features that increase user value. Ensure your app designs by following Apple’s design guidelines to integrate smoothly into the iOS environment.

3. Apple Developer Account

Submitting your app to the App Store will require joining the Apple Developer Program. Pick between individual or organizational accounts, pay annual fees, and apply for provisioning profiles and certificates to sign the binary code.

4. App Configuration

Make sure that your application is configured right before the submission. This means setting your bundle identifier, incrementing your application’s numerical version, and signing the application with the appropriate certificates and provisioning profiles.

5. App Store Connect

App Store Connect is Apple’s environment for managing submissions, analytics, and other app-related affairs. Log in to App Store Connect, establish a new app page, fill in the necessary information, and then configure the details such as app name, description, keywords, categories, and pricing.

6. App Assets

Prepare all the assets before submitting the app listing, such as your logo and screenshots, description, keywords, and any marketing materials you may have. Follow Apple’s requirements under the Asset specifications section and ensure they correctly show your app’s features and operations.

Also Read: How to Build a Taxi Booking Mobile App?

7. App Submission:

Upload Binary

With your app ready for submission, use the archive feature in Xcode and upload the app binary to iTunes Connect. Make sure the app is developed based on Apple’s technical specifications and guidelines, including app size, performance, security, and the materials you use to build the app.

App Review Process

Your application goes through the review queue only when it is submitted online. Be pensive as review times may differ greatly and depend on app complexity and being under a heavy workload now. In-App Store Connect, user reviews are tracked. Promptly addressing any concerns raised by the review team is advised.

8. App Approval

You will get a notification through email a couple of days after The approval notification. This will confirm that your app has been approved for release in the App Store. Congratulations! The app is public now, and all users around the globe can download it.

9. Post-Release Strategies

Launch Planning

Come up with a marketing plan that will cover different areas, e. g,social media, PR, app reviews, ads, and launch it through various channels. Ensure the app metadata is optimized for App Store Optimization (ASO) to make it easy to find in the app store.

App Maintenance

Keep track of how your application performs using App Store Connect analytics. Collect user feedback, ratings, and reviews to discover the weak areas and fix the bugs, add new features, and optimize the performance with each version release.

Also Read: How Much Does It Cost to Build a Marketplace App Like Etsy?

App Store submission guidelines

1. Design rules

Apple encourages app developers to create simple, attractive, and easy-to-use applications. Apps should always have simple buttons, readable text, and logical styling. Avoid excessively crowded systems, move too much, or be impossible to connect with.

2. Functionality Guidelines

When published to the App Store, an app must perform correctly and provide value. They should run smoothly without glitches or crashes. Features should work, and in-app payments should be explicit and meet Apple’s guidelines.

3. Rules for Content

Apple strictly regulates App Store content. Apps containing racist, offensive, or unlawful content are rejected. Developers should respect copyright and IP rights while using writing, images, and videos. Apps must also respect local content regulations, such as restricting access to particular content to specific ages.

4. Legal rules

Developers must obey all App Store laws and rules. Data security, privacy, and business-specific requirements are included. Apps should disclose how they collect and use data, get user consent, and preserve privacy and safety.

5. App Store Reviewing:

Apple describes how the App Review team evaluates applications in the App Store Review Guidelines. The app’s functionality, appearance, and Apple technology compliance are among these aspects. Before submitting your app for evaluation, read these criteria and make sure they fit all the requirements.

6. Developer Program License Agreement:

Before publishing applications on the App Store, developers must accept the Apple Developer Program License Agreement. This arrangement restricts artists’ money sharing, app distribution, and Apple compliance. Developer accounts might be suspended or cancelled for violating this agreement.

7. How App Store Reviews Work

Apple’s App Review team examines an app’s App Store submission. Reviewing an app might take a few days to a week, depending on how many are submitted and how sophisticated. Apple reviews apps to ensure they fulfill technical requirements and App Store Submission Guidelines. They also check for issues and violations.

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App Store Submission Requirements

Apple requires app producers to fulfill technical criteria before releasing them on the App Store. Developers may ensure their applications function with Apple devices and provide a consistent experience by following these standards.


Apps in the App Store must function on iPhones, iPads, Macs, and Apple Watches. Developers must specify whether iOS, macOS, watchOS, or tvOS version their game requires. Test the app on many platforms and iOS versions to ensure it works.

App size and speed

Apple restricts software store downloads to speed up performance and save storage. Developers should remove unnecessary items, compress images and videos, and utilize excellent coding to reduce app size. Apps should launch fast, respond promptly to user input, and function smoothly even when used often.

App icons and cracks

An App Store app must have high-quality icons and visuals that explain what it does and how it operates. App icons should look excellent and be recognizable at various sizes. Screenshots should demonstrate the app’s primary features and usability. Developers must follow Apple’s photo size, quality, and material guidelines to ensure their app’s assets match requirements.

App Store data

Developers must provide the app name, description, keywords, groups, and pricing in metadata. The app description should highlight its features and benefits in a concise, well-written manner. To locate the app on the App Store, keywords should match its content and audience.

App Store ratings and reviews

Users may rate and review applications on the App Store, affecting their visibility and downloads. Developers should provide a wonderful experience, respond swiftly to user feedback, and resolve concerns to encourage positive ratings and reviews. Keeping an app’s average rating high and earning favourable user reviews helps boost its search results and highlight sections in the App Store.

App privacy and safety

Apple prioritizes consumer privacy and security. Apple demands developers take significant measures to secure customer data and ensure app safety. Users must consent before apps may see friends, location, or ID data. App developers must describe how they collect, utilize, and share user data in their privacy policies.

Following App Store rules

Apps must fulfill technological requirements and Apple’s App Store Review Guidelines to be accepted. These standards encompass app functionality, content, appearance, and legal requirements. Developers should study these criteria and ensure their app fits all the requirements to avoid rejection or review delays.

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Steps to Submit and Publish an iOS App

The publishing process on the App Store could be disseminated in only six steps.

Step 1: Enroll in the Apple Developer program

In terms of creating your app on the App Store for iPhone, the first vital step is submitting your application to the Apple Developer Program. This program grants an opportunity to utilize many instruments, materials, and services crucial for project realization, testing, and delivery of iOS apps. Regardless of whether you are a solo developer or part of a team or as an organization, the prerequisites to the program is essential for you to have access to the Apple’s App Store ecosystem. To sign up, go to the Apple developer website and then choose Individual or Organization membership, depending on your requirements. Pay the annual fee as the initial step, and upon activation of your account, you will have access to things such as Xcode, development documents, beta testing features, and AppStore Connect.

Step 2: Submit the app for application review

It is vital to check that your built app is Apple-compliant and satisfies the company’s guidelines before submitting it to the App Store. This requires testing the product from every angle to eliminate any glitches, crashes, or performance behavior that may engage the user negatively. Thus, ensure that your app adheres to the Apple Design Guidelines while integrating it into the iOS ecosystem fluidly. Ensure consistency with different iOS devices and screen sizes and improve load speed and easy-to-use interface. Verify the existing app content for an Apple App Store compliance with Apple’s App Store Review Guidelines on forbidden content, intellectual property, user privacy, and security.

Step 3: Build a listing upload through App Store Connect

App Store Connect is where you check on submissions, statistics, and your app spreading on the App Store. Your App Store Connect using your Apple Developer account and create a new app listing for your iOS app after logging in. Give out the necessary details like the app name, description, keywords, categories, and pricing. You’ll also have to define whether or not your app is free or paid or what you put the price for it. It will be vital for you to make sure that the data you’ve entered is correct and complete before moving on.

Step 4: Capture App Store screenshots

App screenshots play a vital role in attracting users to download your app. Capture high-quality screenshots that effectively showcase your app’s key features and functionalities. Follow Apple’s guidelines for screenshot specifications, including resolution, dimensions, and content. Consider creating multiple screenshots to highlight your app’s different aspects or target different user demographics. Use captivating visuals, clear captions, and consistent branding to make your app stand out in the competitive App Store marketplace.

Step 5: Upload the app using Xcode

Once your app is prepared and your App Store listing is created, it’s time to upload your app binary using Xcode, Apple’s integrated development environment (IDE) for iOS app development. Archive your app in Xcode, ensuring it’s built with the appropriate code signing certificates and provisioning profiles. Validate your app archive to check for any issues or errors that may prevent successful submission. Once validated, upload your app to App Store Connect using Xcode’s built-in distribution tools.

Step 6: Submit the app to be reviewed by Apple

After uploading your app binary to App Store Connect, submit it for review by Apple’s App Review team. Be patient during this process, as the review may take several days. During the review, Apple will evaluate your app for compliance with its guidelines and policies regarding content, functionality, design, and more. Monitor your app’s review status in App Store Connect and be prepared to address any feedback or issues the review team raises. Once your app passes the review process, it will be approved for release on the App Store, and you’ll receive notification of its availability to users.

Also Read: How to Create Mobile Applications in .Net?

How to publish an app to the app store for free

1. App Development

The first thing you must do when publishing an app for free in the App Store is to develop your app. No matter what kind of app you are building, it can be a utility app, game, productivity tool, or any other app development process that often needs access to the development environment and tools.

Xcode: Apple’s Xcode IDE, which incorporates any component for iOS, iPadOS, macOS, watchOS, and tvOS app development. You can download the Xcode for free through the Mac App Store.

Swift: Apple’s programming language provides building apps for iOS, iPadOS, macOS, watchOS, and tvOS. Being an open source, Swift is free to use.

Documentation and Tutorials: Apple offers all the required and updated studying materials with Xcode and Swift to develop apps. Also, the Internet is abundant with platforms, thematic communities, and forums where you can always find a helping hand and get advice from other developers.

2. Apple Developer Program

Of course, joining the Apple Developer Program is not compulsory when developing and testing your app. Still, it is, however, the sole gateway for distributing your app on the App Store.

Apple Developer Program Membership: Apple’s Developer program, as a standard version, charges $99 USD per year for individuals and USD 299 per year for organizations. To that end, Apple also offers free membership through the Apple Developer Program for Students. You can be a student who is studying in a degree-granting program at a recognized school and can apply to the Apple Developer Program for free. This brings you exposure to the development resources and the opportunity to submit apps to the App Store, and you also remain an active member of the developer community.

3. App Store Submission

You may submit your application to the App Store for review and authorization if your application is ready to be released.

App Store Connect: Sign into App Store Connect, the Apple digital service for submissions, analytics, and more. If you are a student who is a member of the Apple Developer Program for Students, you can use your Apple ID to access your App Store Connect by signing in using your Apple ID.

Create App Listing: List a new app in App Store Connect by including the app name, version, categorization, description, keywords, and pricing details. Because your app is free, you won’t have to put any pricing or payment details.

Upload App Binary: Arch your app in Xcode, then post the binary in App Store Connect. Ensure your app is in line with Apple’s App Store Review Guidelines and technical requirements.

Submit for Review: Once the app is ready, submit it for the review of Apple’s App Review team. Be patient during the review process, which may sometimes take several days. Apple will run your application through their guidelines and policies checks, and if it passes the tests, then Apple will approve the app for the App Store.

4. Post-Release

App Store Optimization (ASO): Optimize your application metadata (title, keywords, descriptions) to enhance its visibility and availability in the App Store search results.

Social Media and Online Communities: Promote your app through social media and online communities to drive user engagement and build relationships with potential users. Share information, answer feedback, and take part in relevant discussions. That will help increase the level of awareness and lead downloads.

Word-of-Mouth: Make users convinced and spread the word about your APP to their friends, relatives, and co-workers. A favourable oral endorsement that can lead to rapid downloads and increased app usage is a very potent tool.

Feedback and Updates: Constantly watch for user feedback, reviews, and ratings to indicate what needs to be done better, and stream new updates with bug fixes, feature extensions and performance improvements. Torn Optimization (ASO): Use keyword optimization in your app’s metadata (title, keywords, description) to boost its indexing and visibility in the App Store search.

Social Media and Online Communities: Include promoting your app through social media platforms and online communities and interaction and engagement with potential users. Share stories, respond to comments, and chat in discussions to help grow an audience and encourage downloads.

Word-of-Mouth: Solicit positive feedback from your app users and let them share this with their friends, family, and colleagues. Positive word-of-mouth recommendations are the most potent force of growth in app downloads and adoption by the audience.

Feedback and Updates: Keep checking customer feedback, reviews, and ratings to find areas for improvement, fix bugs regularly, update features, and perform optimization regularly.

Also Read: How to Develop Android Application in C# Visual Studio?

How GMTA Software Solutions Helps Create On-Demand App Store Apps

If you have an idea for an app but don’t have the necessary tools to get it up and running on the app store, GMTA Software Solutions can help you through and through. With our dedicated team of professionals we can understand your goals and create the perfect app that not only matches your expectations but assists the end user. Moreover, our experienced app developers can also assure your app clears through all the hurdles of publishing an app on the app store. All you need to do is sit back and see the magic happen.

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Getting your application live on the App Store market is a very satisfying yet very concerning process that needs comprehensive preparation, following guidelines and regular tracking. Be thorough about the App Store Review Guidelines, sign up for the Apple Developer Program, and do thorough testing to associate your app submission with a higher chance of being it.

Decisiveness, accurate feedback response, and creative marketing strategies must be in place during the entire process for you to promote your app and get an impact with it as much as possible. With careful planning and dedication, putting your app on the App Store can help you garner more audience and gain money.


Q. How much does it cost to publish an app to the Apple Store?

To put an app on the App Store, an annual fee of $99 from for individuals and $299 fee from for companies is to be paid on the Apple Developer Program. The incentive is for developers to create apps that can be distributed on the AppStore, while development tools and resources can be obtained at this fee.

Q. Is putting an app on the App Store free?

On one side, there is a fee to join the Apple Developer Program, while on the other, you only need to pay to submit an app to the App Store and not to submit it there. Also, remember that the app’s development is cheaper, but hiring developers, licensing, or marketing may have additional costs.

Q. How do I upload an app to the App Store?

To submit your app for the App Store you’ll first need to register your account on App Store Connect, Apple’s platform for submitting apps. Log in and you can start by uploading your app binary together with metadata, at the same time screenshots and other necessary assets, then submit it for review.

Q. How do apps get approved for the App Store?

App Review team will examine apps submitted to the App Store individually, which is a part of Apple. Through this procedure, Apple reviews the app for its operation, design, content, and appointment to the rules and sensitivity of the App Store. The review period is usually several days long, and apps receive a notification once they are approved and meet all requirements.

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